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At Forlulu Events, there is little we love more than getting out, getting dirty, and exploring, but bringing together our community for events that encourage connection, inspiration, and adventure is a close second. We want the outdoors, sport, and adventure to be an integral and approachable piece of life for everyone, but we can't always be out on an adventure, so we create events closer to home that keep us connected to, and inspired by, our fellow adventurers.

We seek to inspire people of all backgrounds and capabilities to venture into the outdoors more often. We partner with brands and organization who share our value of diversity, empowerment, and responsible recreation. We share the stories, films, brands, products, and events that inspire you to push your boundaries, fill your life to the brim with adventure and learning, and protect our natural playgrounds. 



Featured Events



embrace the challenge

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gear & beer

gear. beer. music. food. swag.


May 2019   |  Golden, CO

Type II Fun (n.) - Fun that begins with best of intentions and is generally miserable in the moment, but totally worth it for bragging rights at the bar later or building character. Often akin to suffering, and forgetting about how much it sucked when looking back on it.

Type II is a weekend of all things endurance. Through speakers, films, workshops, trainings, and socials, we'll build community across our chosen sports of passion (and pain!) and inspire future adventures. Whether a seasoned endurance athlete, or contemplating toeing the line on of your first endurance race or challenge, there is something for everyone.


Gear & beer - summer festival

June 19, 2019  5-10P  |  525 Santa Fe Dr. Denver, CO

Gear & Beer is a festival celebrating the hustle and entrepreneurial spirit of independent emerging outdoor, travel, adventure, and lifestyle brands. Come shop from over 30 emerging outdoor brands attending from as far as Vermont to Texas, join a panel led by SISU Magazine, hear from Morgan Sjogren on her new book OUTLANDISH, snag a drink from 14er Brewing, Sufferfest Beer Co, Buckel Family Wine, or Ironton Distillery, listen to music, and enter for chances to win gear from the likes of Gossamer Gear, Bedrock Sandals, Osprey, and Jelt.

Gear & beer 2018 saw 70 Brands, 5 Breweries, 7 States, and $7K of raffled gear. 2019 is only going to be bigger!



Follow @forluluevents on Instagram to see what we are up to!